Both formats have advantages and disadvantages depending upon what your end goals are. With PDFs you have more control over the look and feel of the end result, while ePubs provide greater compatibility among a variety of mobile devices.
Note: Through the rest of this article I will be referring to the ePub format, but you can easily convert an ePub to the Kindle Mobi format using a program like Calibre.Let us take a quick look at some of the Pros and Cons of these two formats:

